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BURBERRY 風衣的誘惑
Sep 8th 2013, 01:21

 風衣,已幾乎是BURBERRY的代名詞,成為時尚客心中一生一定要擁有一件的夢幻逸品。品牌近年來積極舉辦風衣藝術展(Art Of The Trench),邀請各地名人穿風衣入鏡,透過不同方式推廣風衣文化。上個月上海、巴黎兩地分頭舉辦,找來逾百名東、西方名流跨海比美、比帥,精彩可期。

 上海地區找來攝影師許闖掌鏡、李大齊做造型,陣容堅強,外加Angelababy、陳柏霖、杜鵑等一票名人熱情力挺,跑遍大街小弄也不喊累,讓英倫風衣與在地文化碰撞出絢爛火花。該系列照片即日起在上海K11與尚嘉中心兩間專賣店內以數位互動屏幕播放,吸引不少民眾特地入店參觀。

 巴黎地區則是慶祝與春天百貨合作推出「BURBERRY Loves PRINTEMPS」活動,不僅成立快閃店、販售獨家限定商品,還找來50位活躍於法國藝文、時尚及音樂等不同領域的知名人士入鏡,他們雖在亞洲算是陌生臉孔,少了明星光環,依舊很有看頭。該展預計今年還將在首爾、基輔等地舉辦。

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